2020
SEVENTY-SEVEN PERCENT (77%)
RESPONDENTS SELL EXPEDITION CRUISES,
OF WHICH A MAJORITY OF 81% ARE AGENCY
OWNERS.
This is up from 69% compared to
last year’s survey.
53% OF ADVISORS BELIEVE THERE IS GOING
TO BE AT LEAST A 10-25% INCREASE IN
THEIR SALES FOR EXPEDITION CRUISES IN
2021,
and 18% expect to increase their sales by
more than 26% during the same period.
The top three reasons to take an expedition
cruise for clients was almost equally divided
into:
WILDLIFE EXPERIENCE (68%),
ADVENTURE TRAVEL (68%) AND CRUISE
ITINERARY (66%).
The Galapagos Islands was the most popular
destination for expeditions, according to 72%
of advisors.
A KEY CLIENT MOTIVATION TO
TAKE AN EXPEDITION CRUISE WAS IT WAS
A BUCKET LIST DESTINATION/EXPERIENCE,
ACCORDING TO 80% OF ADVISORS.
The ship’s itinerary was a
KEY MOTIVATOR
FOR 82% OF ADVISORS TO CHOOSE A
SUPPLIER.
SIXTY-EIGHT PERCENT (68%) OF ADVISORS
SAID LUXURY/AFFLUENT WAS A
PROMINENT CLIENT PROFILE
for this kind of
cruising.
FORTY TWO PERCENT (42%) OF
ADVISORS ACTIVELY PROMOTED
EXPEDITION TO CLIENTS WHO
WANTED A NEW TRAVEL EXPERIENCE.
WORD OF MOUTH/REFERRALS IS A TOP
MARKETING MEDIUM FOR PROMOTING
EXPEDITION CRUISES,
according to 67%
respondents.
EIGHTY-ONE PERCENT (81%) OF ADVISORS
PREFER FAM TRIPS AS A TRAINING
PROGRAM.
KEY
FINDINGS