CHART 8
|
15
A major client motivator, destinations play a key role in
the decision-making process. According to 72% of advi-
sors, Galapagos Islands is the most popular destination
for expeditions, followed by 66% of advisors who selected
Antarctica. Comparing this with the 2019 survey, the top
three destinations have remained unchanged albeit in a
slightly different order: Galapagos Islands was still on
top with Alaska as its far second (see Chart 8). This list
however is insightful as it also sheds light on some of the
not-yet-prominent destinations for expeditions that could
over the next 12 months gain momentum.
CLIENT PREFERENCES AND MOTIVATION
MOST POPULAR DESTINATIONS FOR EXPEDITION CRUISE
72%
66%
46%
43%
34%
27%
20%
17%
17%
3%
3%
4%
5%
10%
12%
12%
13%
16%
Galapagos
Islands
Antarctica
Alaska
Iceland/
Greenland
Arctic
Amazon
Argentina/Chile
Australia/New
Zealand
Costa Rica and
Panama
Northern Europe
South Pacific
Africa
British Columbia and
the Pacific Northwest
New England/
Atlantic Canada
Papua New Guinea
Indonesian
Archipelago
Indian Ocean
None of the above