In order to sell a high-value, niche product like expedition cruises, understanding the clients’ primary purpose

for taking one is key. Three reasons emerged unequivocally: Sixty-eight percent (68%) of advisors chose wildlife

experiences and a same percentage chose adventure. A close 66% of advisors selected cruise itinerary as a key

motivator for clients (see Chart 7). A far fourth was the size of the ship, which could in time climb up the chart as

health safety and protocols gain priority for travelers.

Comparing this result to last year’s survey, expedition cruisers’ motives were overlapping but not the same. Desti-

nation and itinerary (82%) were on top followed by nature and wildlife experiences (79%). But the ship size was a

non-criterion – a striking evidence of how world events can affect travel behavior.

14

|

CHART 7

CLIENT PREFERENCES AND MOTIVATION

CLIENTS’ PRIMARY PURPOSE TO TAKE AN EXPEDITION CRUISE

68%

66%

48%

24%

23%

22%

9%

5%

6%

68%

Wildlife experiences

Adventure travel

Itinerary of the cruise

Size of ship

Difficult to reach by land/air

Disconnecting from everyday stress

Sustainable travel

Environmental research

Media and filming

None of the above