While there is still some ambiguity as to which
ships will start sailing when and to which desti-
nation, given the travel bans and restrictions
on cruising right now, there are brands that
have not changed their plans for launching
new ships. Seabourn will be launching their
new ship Venture in December 2021 with her
inaugural voyage set for Norway. Silversea
Expeditions and Celebrity Cruises occupied the
top two positions in terms of sales by brand,
with 43% and 42% of advisors opting for them,
respectively (see Chart 11). Interestingly, last
year Celebrity Cruises was on top at 91%, while
Tauck came in second position at 76%.
20
|
CHART 11
SELLING A SPECIALIZED PRODUCT
EXPEDITION CRUISE SALES BY SUPPLIER BRAND
20%
43%
16%
42%
16%
29%
15%
27%
14%
24%
13%
23%
13%
22%
4%
21%
Seabourn
Silversea
Expeditions
Scenic Cruises
Celebrity Cruises
Quark Expeditions
Lindblad Expeditions-
National Geographic
G Adventures
Hurtigruten
Abercrombie & Kent
Tauck
Ponant
Paul Gauguin
Windstar
Crystal Yacht
Expedition Cruises
UnCruise
Adventures
Zegrahm
Expeditions