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CHART 18
Sixty-nine percent (69%) of advisors first
turned to sharing their own personal cruise
experience with their clients to convince them
to cruise (see Chart 18). You can see from
the research that cruise advocates are both
passionate and proactive about building up
their cruise business. Forty-seven percent
(47%) have taken specific training and ask for
referrals. A significant number of our experi-
enced advisors participate in industry trade
events for new ships, send newsletters to
clients, network in their community, and share
content and stories, to name a few.
ALL ARROWS IN THE QUIVER
Sharpening the Saw
PROMOTION TO FIRST-TIME CRUISERS
69%
47%
47%
45%
41%
37%
31%
26%
22%
21%
16%
14%
13%
5%
4%
1%
Share my personal cruise experience
Undertaken training to be aware of new cruise
products
Participate in trade events to learn about new
cruise products
Send newsletters/e-mails to my clients who
have not taken a cruise vacation
Participate in local fairs, malls, markets to
attract new clients
Call my clients who have not taken a cruise vacation
Organize meet-and-greet events with potential
new clients
Ask my clients for referrals
Network in my community
Share content and stories
Host groups and invite clients to join them
Advertise
Host group departures
None of the above
Cross market with other retailers
Other