28
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CHART 13
Shedding further light on the complexities of cruis-
ing, are the new cruisers’ perception of inclusions.
Among 72% of the advisors, their clients incor-
rectly believe that soft drinks are included in the
pricing, while 44% perceive the same for alcohol
(see Chart 13).
“Most first-timers have zero clue about what is
included or not. It is a very different experience
and takes at least an hour to explain,” an advisor
added as a side note.
On the other hand, the experienced advisor knows
the advantage of being able to explain the many
benefits of the shipboard experience. For example,
while 87% expect that food is included, a skilled
advisor will draw out the quality and variety of the
dining options.
This Must Be Included, Right?
FIELDING QUESTIONS: THE RESPONSIBILITY OF
DEVELOPING A NEW SEGMENT
ITEMS FIRST-TIME CRUISERS EXPECT INCLUDED IN PRICE
87%
77%
72%
72%
58%
44%
36%
32%
26%
17%
15%
12%
6%
5%
2%
Food
Entertainment
Coffee & tea
Soft drinks
Room service
Alcohol
Transfers to and from the airport
Cabin steward or butler
Specialty restaurants
Shore excursions
Trips ashore
Airfare
Wine tasting
Pre- or post-night hotel
Other