NOTICE: Prior to booking, please consult all applicable U.S. Centers for Disease Control travel advisories, warnings, or recommendations relating to cruise travel, at cdc.gov/travel/
notices. If a certain threshold level of COVID-19 is detected onboard the ship during your voyage, the voyage will end immediately, the ship will return to the port of embarkation,
and your subsequent travel, including your return home, may be restricted or delayed. Health and safety protocols, guest conduct rules, and regional travel restrictions vary by
ship and destination, and are subject to change without notice. Due to evolving health protocols, imagery and messaging may not accurately reflect onboard and destination
experiences, offerings, features, or itineraries. These may not be available during your voyage, may vary by ship and destination, and may be subject to change without notice.
©2021 Celebrity Cruises Inc. Ships’ registry: Malta and Ecuador.
INTRODUCING OUR NEWEST
CARIBBEAN AND EUROPE SAILINGS.
We’re excited to announce that two of our revolutionary ships,
Celebrity Edge
®
and Celebrity Apex
®
, will be island-hopping
in the Caribbean and cruising through the islets of the
Mediterranean as soon as this summer.
Your clients can now choose from a variety of 7-night to
12-night sailings in some of the most stunning destinations in
the world. They can explore pristine beaches and ancient
architecture, swim or snorkel in the clear turquoise water, and
it enjoy it all at their own pace.
On board the award-winning Celebrity Edge and Celebrity
Apex, they’ll have extraordinary experiences at sea, including
beautifully designed spaces, luxurious accommodations,
globally-inspired menus, and exceptional service.
INTRODUCING OUR NEWEST
CARIBBEAN AND EUROPE SAILINGS.
We’re excited to announce that two of our revolutionary ships,
Celebrity Edge
®
and Celebrity Apex
®
, will be island-hopping
in the Caribbean and cruising through the islets of the
Mediterranean as soon as this summer.
Your clients can now choose from a variety of 7-night to
12-night sailings in some of the most stunning destinations in
the world. They can explore pristine beaches and ancient
architecture, swim or snorkel in the clear turquoise water, and
it enjoy it all at their own pace.
On board the award-winning Celebrity Edge and Celebrity
Apex, they’ll have extraordinary experiences at sea, including
beautifully designed spaces, luxurious accommodations,
globally-inspired menus, and exceptional service.
Once a client is motivated to consider cruising, our research
reveals some interesting facts about what features most
interest them. It may surprise you to know that 78% of
respondents were most interested in pricing, promotions,
and deals (see Chart 10).
However, when you consider that most start their research
online, those self-motivated clients who have a genuine
curiosity about cruising are led to pricing and promotions
by the cruise lines themselves.
Ports of call and itinerary tie price as a top motivator for
newbies. Land travelers who are not yet familiar with
life onboard are highly influenced by the destinations a
ship sails to.
Ease and convenience appeal to 58% and is worth mention-
ing in a sales process, especially when compared to a
land vacation.
Shipboard amenities play a role more than half the time
and can be leveraged to appease the wide range of needs
within the large family market.
The Appeal of the Cruising Phenomenon
FEATURES THAT FACTOR IN FOR NEW CRUISERS
TOP FEATURES FOR FIRST-TIME CRUISERS
78%
78%
58%
54%
44%
42%
40%
24%
24%
1%
Price, promotions or deals
Ports of call visited as part of the cruise itinerary
Ease and convenience
Shipboard amenities
Interesting shore excursions
A variety of dining options
Entertainment options
Scenic views
Looking for an adventure
Other
20
|
CHART 10