The ‘first cruise’ destination plays an important role for
both the advisor as well as the client. It offers cruise lines
a chance to make the ultimate first impression that will
convert a first-time cruiser into a lifetime cruiser.
Among the advisors surveyed, more say their first-time
cruisers take a cruise to the Caribbean rather than to
any other destination at a whopping 90% (see Chart 4).
Alaska (52%) and Europe (31%) followed at a fairly distant
second and third choice, respectively, for top destinations
requested by first timers.
90%
52%
31%
29%
12%
5%
5%
3%
Carribean
Alaska
Europe
Mexico
Hawaii
South America
South Pacific
Asia
TOP DESTINATIONS FOR FIRST-TIME CRUISERS
THE FIRST TASTE OF CRUISING
10
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CHART 4