followed by friends and family at 46% (see Chart 7). For an industry that was built on retirees, seniors now lag

behind and represent just 32% of all new cruisers, according to respondents.

14

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CHART 7

Description of New Cruisers

THE LIFE STAGE OF NEW CRUISERS

PROMINENT GROUP TYPES

55%

46%

41%

32%

31%

30%

23%

22%

12%

9%

2%

2%

2%

1%

Couples

Friends and family

Multi-generational famiy

Seniors

Young professional

Empty nesters

Groups

Millennials

Nuclear families

Solo travelers

Students

Corporate clients

Incentive/ conference groups

Other