11400 TMR Distribution Outlook_FINAL.pdf

CHART 2

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9

ADVISOR DEMOGRAPHICS

There is a gradual but deﬁnite blurring

of lines in the distribution landscape.

While the largest chunk in our study

comprised agencies with a storefront

(36%), a combined sum of agencies and

independent advisors with an ofﬁce or

storefront (52%) is almost at par with

those without it (49%) (see Chart 2).

This leads to some common miscon-

ceptions such as, all independent

contractors are home-based, or that all

home-based travel entities are indepen-

dent contractors. These subtle nuances

can leave entire networks out in the cold

when it comes to advocacy and support.

36%

24%

25%

16%

Agency with a storefront location

Agency, non-storefront such as

home based agency

Independent contractor/ advisor

working with a host

Independent contractor/ advisor

working within an agency with an

office or storefront location

BUSINESS CLASSIFICATION BY LOCATION (%)

Data rounded up and may not total up to 100%