A standalone agency can face
many constraints – from limited
marketing resources, to supplier
access, to insufficient technol
-
ogy. Going it alone is a tough
and seemingly non-competitive
road. More than half of advisors
(57%) stated their affiliation with
a consortia or a marketing group.
Twenty-eight percent (28%) stated
they belong to a Host Agency, and
7% belong to a franchise and only
9% said they had no affiliations
(see Chart 9). Results from both
the U.S. and Canadian markets
are almost identical.
18
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CHART 9
AGENCY AFFILIATION BY TYPE (%)
Affiliated with consortia or
a marketing group
Affiliated with a host
agency
Affiliated with a franchise
No such affiliations
56%
7%
28%
9%
AFFILIATIONS MATTER