2020
FORTY-TWO PERCENT (42%) OF THE 1,584
SURVEYED WERE AGENCY OWNERS.
The remainder were advisors in the form of
Independent Contractors and travel agency
employees.
IN TERMS OF AGENCY ANNUAL GROSS
SALES, 36% RECORDED MORE THAN $1
MILLION IN 2019
of which an impressive 11%
did $4 million or more.
In times of crisis, experience matters.
MORE
THAN HALF OF THE TOTAL RESPONDENTS
(55%) HAD OVER 20 YEARS OF EXPERIENCE
IN SELLING TRAVEL.
COUPLES ARE THE NUMBER ONE CLIENT
PROFILE FOR 87% OF THE RESPONDENTS,
WHILE CORPORATE AND MICE GROUPS
landed on the bottom rung at 25% and 15%,
respectively.
AFFILIATIONS MATTER – 56% WERE
ASSOCIATED WITH A CONSORTIUM, 28%
WITH A HOST AGENCY OR A FRANCHISE AT
7%.
Still, one in ten advisors cited no affiliation.
A PREFERRED COMMISSION STRUCTURE
WITH SUPPLIERS WAS THE CORE REASON
FOR SELECTING A CONSORTIUM FOR 91%
OF AGENCIES.
Eighty-nine percent (89%) of
advisors selected their host agency on similar
grounds.
MORE THAN HALF (52%) OF THE ADVISORS
REFERRED TO PEERS OR FRIENDS FOR
SELECTING THEIR HOST AGENCY,
while 18%
used trade media to make an informed decision.
ONLINE TRAINING COURSES WERE
POPULAR WITH 83% OF THE ADVISORS.
INTERESTINGLY, FAMILIARIZATION TRIPS
CAME IN SECOND WITH 79% OF THE VOTES.
In-person training still remains highly favored.
EIGHTY-THREE PERCENT (83%) OF
THE ADVISORS PREFER PRODUCT OR
DESTINATION TRAINING, WHILE 79% WOULD
LIKE TO RECEIVE UPDATES
on supplier
policies given the current travel restrictions due
to COVID-19.
KEY
FINDINGS