Leisure agencies largely focus on families and group travel – two out of three agencies specialized on these client

profiles (see Chart 5). Considering COVID-19, however, client segmentation may shift because of several dynam

-

ics at play. Staggered opening up of destinations, social distancing norms, and possible restrictions on size of

groups traveling together may alter which segment advisors focus on. While it’s difficult to predict which one will

bounce back first, wellness travel as it relates to personal health and safety is now an overarching segment that

will need to be considered.

ADVISORS SALES SPECIALIZATION (%)

64%

57%

46%

37%

35%

26%

16%

13%

13%

11%

10%

Family/ Multi-Generational Travel

Group Travel

Wedding/Honeymoon/Romance Travel

Adventure Travel

Solo Travel

Wine and Culinary

Wellness Travel

Sustainable Travel

Church or other religious affiliations groups

No specialization

LGBTQ

ADVISOR DIFFERENTIATION

12

|

CHART 5