LETTER FROM THE PUBLISHER

Dear Travel Advisor,

It is with great pleasure that the team at Travel Market Report releases this

Distribution Outlook, a clear look at the ins and outs of what’s happening in the

travel agency community and what’s driving the fastest growing distribution channel

in the industry.

We have undertaken a number of these outlooks over the past year, but this one is

near and dear to our heart because it represents what is happening in your world,

the world of the frontline seller who has always been, and remains, at the center

of the travel industry. We believe it is important that you understand the North

American agency distribution channel as a whole so that you can view where you fit

within this channel.

Travel Market Report is your media voice and everything we do is on your behalf,

so undertaking this Distribution Outlook about the Agency Channel is just one part

of that.

This report includes information and statistics behind the demographics of the agency

community, including the type of travel your clients are interested in, segments you

sell,

what tools are most useful, affiliations most important to you and why, the

type of training you need, and so much more. It also shows the innate value that an

advisor has not just to the consumer, but to suppliers too, a value that should only

increase as the world begins to open its doors after the COVID-19 pandemic passes.

We hope you’ll find the information in the report, including the insights about what’s

happening in the industry along with best practices and association benefits, useful.

We appreciate your continued support and we hope to return the favor tenfold.

Sincerely,

Anne Marie Moebes

Publisher