Europe takes up the largest share
in terms of destinations sold (see
Chart 7). While this is looking in
the rear-view mirror, many advi-
sors report that clients prefer to
repeat what is familiar to them.
If they know and feel comfort-
able with a destination, they are
more likely to return to it. Going
forward, advisors will need to
consider protocols put in place by
local and global governments, and
the easing of travel restrictions by
health officials.
14
|
CHART 7
LEADING DESTINATIONS SOLD (%)
89%
85%
79%
69%
68%
64%
64%
58%
58%
58%
56%
55%
55%
52%
49%
36%
32%
25%
3%
Europe
Caribbean and The Bahamas
Mexico and Central America
Hawaii
Alaska
Canada
Florida
Asia
Disney or Universal Theme Parks
South Pacific, including Australia & New Zealand
California
South America
Las Vegas
New York City
Africa
New Orleans
Middle East
India
No destination specialization
ADVISOR DIFFERENTIATION