6 | AI Powered Travel THE IMPACT OF GENERATIVE AI ON THE TRAVEL INDUSTRY For example, generative AI tools can create tailored itineraries based on user preferences, combining recommendations for hotels, restaurants, and activities that align with their interests and budget . By analyzing user behavior and preferences, AI can generate suggestions for less-visited destinations or hidden gems, offering travelers unique and off-the-beaten-path experiences that they might not find otherwise . One example of this is how platforms like Airbnb and Expedia use AI-driven systems to suggest personalized In recent years, the travel industry has morphed because of the rise of generative AI. As the demand for customized, immersive, and authentic travel experiences grows, the potential of AI to meet these evolving needs is evident. Generative AI — a branch of artificial intelligence that produces new content or ideas based on large datasets — has emerged as one of the most disruptive forces in the sector, reshaping everything from customer service and marketing to itinerary planning and operational efficiency. Enhancing Customer Experience with AI-Generated Personalization One of the most significant ways generative AI is changing the travel industry is by enabling hyper- personalization at scale . Travelers today expect tailored experiences, whether for flight recommendations, hotel suggestions, or local activities . Generative AI can analyze vast amounts of data — from previous bookings, travel history, and social media activity — to generate highly customized travel recommendations . This ability to predict and cater to individual preferences elevates the customer experience . “While the number of use cases and opportunities to integrate AI are almost endless, the ultimate result should and I believe will, be efficiency. Producing anything from emails to itineraries to marketing copy will be faster and more complete.” – Scott Koepf, Chief Strategy Officer, Cruise Planners