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AI Powered Travel
“AI is any type of computer technology that’s
designed to think like a human,” says Brian Shultz,
Chief Information Officer, Cruise Planners.
“It’s a way for machines to understand, respond, and
perform tasks that usually require human intelligence
— things like recognizing speech, making decisions,
and solving problems .
“In the travel space, it’s something we can use in the
vein of an assistant . If we have tasks that we’re doing
as travel advisors each and every day, we should ask if
there is something out there that can automate some
of those tasks, or take some of the minutia out of doing
those tasks? And AI is the perfect solution for that .”
AI’s role in travel has grown significantly, transforming
how travel advisors operate and serve clients . From
automating routine administrative tasks, such as
booking management, to generating personalized
travel recommendations, AI helps travel advisors work
more efficiently .
Additionally, AI-driven tools enable advisors to
provide real-time assistance, predict travel disruptions,
optimize pricing, and offer tailored itineraries . By
leveraging AI, travel advisors can enhance customer
experiences, streamline operations, and stay
competitive in an increasingly digital and fast-
paced industry .
Artificial Intelligence (AI) refers to the development of computer systems that can perform tasks that typically require
human intelligence. These tasks include problem-solving, learning, natural language processing, and decision-
making. In the context of the travel industry, AI encompasses a wide range of technologies such as machine learning,
natural language processing, and generative AI, all of which are designed to improve efficiency, personalization, and
customer service.
WHAT IS AI (ARTIFICIAL INTELLIGENCE)?