24 | AI Powered Travel letter to a client interested in booking a trip to Fiji,” and the response is too broad, refine the prompt to something more specific like, “Write a proposal letter to a client named Sarah who is celebrating her 50th birthday in seven months . She once showed an interest in Fiji so highlight luxury beachfront villas, a special birthday dinner, and personalized activities like a private island tour and a sunset cruise .” 2. Use Follow-Up Prompts Build on the AI’s initial answer with follow-ups . If you ask for “Top 10 beaches in Jamaica,” a good follow-up could be, “Which of these beaches are the least crowded?” 3. Provide More Context Add specifics to get more tailored results . Instead of, “What are the top activities in London?” refine it to “What are the top free activities for history enthusiasts visiting London during the winter?” 4. Learn, Acknowledge, Refine After reviewing the AI’s output, identify what worked well and decide if the results are close to what you’re seeking . Acknowledge what the AI did correctly and then provide a follow-up prompt to fine-tune the output . For example, if the AI’s response to rewriting a blog is too long, you might say, “The blog looks great! Can you please shorten it?” This process helps you progressively improve the quality of the results . 5. Use AI to Train Yourself on Creating Prompts for AI For advisors utilizing applications like ChatGPT or Claude, here’s a prompt designed to aid in learning how to create effective prompts that are both educational and interactive: “I’m a travel advisor, guide me through an interactive, step-by-step training session focused on AI prompt creation for travel advisors . Present a scenario in each step, where I will respond with a prompt based on your guidance . After each of my responses, provide feedback, suggestions for improvement, and help me refine my prompt . Ensure that the training is done one step at a time, allowing for interactive learning and prompt iteration .” While AI tools are evolving fast, the travel industry is still in the early stages of AI’s impact, which makes this the perfect time to master prompt creation . Advisors who learn to use AI effectively will gain a competitive edge, while those who do not may get left behind . So, it is highly recommended by those in the know to embrace AI now — the future is full of opportunities for those who know how to unlock its potential .