AI Powered Travel | 23 “For example, asking AI, ‘How do I respond to a bad review?’ will likely give you a generic, unhelpful response . Instead, be specific with your prompt: ‘Help me craft a polite, professional response to a negative review about long wait times during a group tour in Italy .’ This way, the advisor should get a more relevant and targeted answer that helps address the issue directly .” With regular practice, advisors can improve how they craft prompts, as well as understand the AI’s strengths and limitations, which is equally critical and enables advisors to tailor prompts that align with what the AI can effectively deliver . And now that most of the major players have developed mobile apps, anyone can practice anytime, anywhere . TOP 5 TIPS TO REFINE AI PROMPTS Drawing on his vast experience in AI, Burke offers these top five tips (with helpful examples) for travel advisors to refine their AI prompts: 1. Examine the AI’s Response If it doesn’t meet the travel advisor’s expectations, tweak the prompt . For example, if you ask, “Write a personalized Explaining why it is so important to master the art of giving effective prompts, Anthony Burke, Manager, Operations Training, Cruise Planners, says: “Mastering effective prompts is essential because the quality of your input directly affects the AI’s response (or output) . Clear, specific prompts lead to better, more targeted results, saving time and resources . “For example, asking ‘Tell me about Paris’ is too vague and will give you a broad answer . But if you say, ‘Create a 3-day family itinerary in Paris focused on kid-friendly activities,’ you’ll get exactly what you need . In AI systems that charge based on usage, better prompts also help you get the best results without wasting resources .” As for what travel advisors should avoid when giving AI prompts, Burke recommends: “Travel advisors should avoid vague or open-ended prompts, especially in sensitive situations like responding to a negative review . MASTERING THE ART OF GIVING EFFECTIVE PROMPTS A critical aspect of using generative AI, and with ChatGPT in particular, is for the user to provide clear and specific prompts. Only with this accomplished will the system deliver the most useable and effective responses.