For instance, a travel agency could deploy an AI chatbot on its website that helps customers make inquiries about their travel plans . The chatbot can answer questions in real time, significantly reducing response times while ensuring that clients receive accurate, up-to-date information . If an inquiry is too complex for the AI, it can seamlessly pass the conversation to a human agent, ensuring that the client’s needs are always met . Personalizing Travel Experiences at Scale Travelers today expect more than just flights and hotel reservations—they want personalized experiences tailored to their preferences and interests . Generative AI allows travel advisors to deliver this level of customization at scale by analyzing vast amounts of data to generate tailored recommendations for each client . AI can create personalized travel itineraries, suggest activities, and recommend destinations based on an individual’s travel history, preferences, and budget . Tailored Itineraries Using AI-powered tools, travel advisors can generate highly personalized itineraries that cater to the specific interests and needs of their clients . For example, if a client expresses interest in a wellness vacation, generative AI can suggest destinations, resorts, and activities that focus on relaxation and health . AI tools can also account for variables such as time constraints, travel style, and even dietary restrictions, creating comprehensive itineraries that require minimal input from the agent . Platforms like Utrip and TripHobo have leveraged AI to offer tailored itinerary creation tools . These systems use client data and preferences to generate day-by-day travel plans that include accommodation, transportation, “What does AI mean for travel advisors? I believe technology supplements the tasks that advisors do. The advisor provides a human connection. They’re a conduit to that memory making, and as such, are an essential part of the vacation planning experience. What technology does is simply enhance the advisor’s ability to convey the information to the customer. That just means that advisors can service and tend to more customers. “Ultimately, the vacation planning experience is part of the entire vacation itself, and I firmly believe that travel advisors are essential. Using tools like artificial intelligence can improve that experience on behalf of both the consumer and the advisor. – Brian Shultz, Chief Information Officer, Cruise Planners