16 | AI Powered Travel
AI Powered Travel | 17 The result was a robust Cruise Planners CRM platform with AI integration - aptly named CP Maxx as a nod to maximzing advisor success . The system, built specifically for travel advisors, helps manage tasks such as content generation, personalized marketing, and travel recommendations . Here are four of the greatest challenges facing travel advisors daily for which CP Maxx provides solutions, bringing the discussion to the most practical of terms in the everyday lives of advisors . Challenge #1: Time Management The most pressing and unrelenting question of each day for many travel advisors is, “How do I get more hours out of my day?” Koepf points out that “one of the goals of all technology is simply to provide more efficiency, to provide more time to hopefully be talking more with the consumers and to increase sales . Sales are going to be a result of how much time you can spend with customers . So technology really is designed to make that whole process more efficient . “Our system is CP Maxx, and we’ve designed everything to be interrelated, so your goals track to your sales, your sales track to your commissions, your commissions track to every aspect of the business . And we have built into it the Task Manager, to help you stay on top of every detail in the business … Time management comes down to the technology platform that you use, and then to find the system that helps you be more successful as you walk through it .” Challenge #2: Staying Current with Rates & Pricing Changes The next crucial question for advisors is, “How do I stay current with rates and pricing changes?” It can be an overwhelming and unending labor . Koepf explains: “For instance, an advisor can go to one cruise line and look at one cabin, and there are At Cruise Planners, the guiding principle for development of advisor tools has always been, “How can we make life easier for travel advisors?” according to Shultz. HOW CRUISE PLANNERS SOLVES TRAVEL ADVISORS’ GREATEST CHALLENGES