9
TMR OUTLOOK ON SOCIAL MEDIA
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Nearly 90% of respondents said social media is very
or somewhat important to their personal or agency
marketing plans with only 9% saying social media isn’t
very important and only 1-2% saying that social media
is not part of their marketing plans. Owner/managers
were more likely to see social media as “not very
important” compared to just 8% of advisors.
One reason for the difference could be some agents
believe social media is more important for individual
advisors than the agency overall. One agent said,
“Referrals mostly satisfy as a lead source; social media
is used to add professionalism to our agency.” Another
told us, “This is a social media age and we need to
be able to reach potential clients in that manner,”
while a third said, “It absolutely drives my business.”
One agent expressed concern about finding the right
balance, saying, “Yes, today social media plays an
important role in overall marketing plans. But it should
be used within the limits. Excess use of social media
can have adverse effects.”
How important is social media to you/your
agency’s overall marketing plans?
CHART 3
|
9
My Social Media
as a Travel Advisor
8%
47%
2%
43%
Average
9%
45%
2%
44%
The Social Media of the
Travel Agency I Own/Manage
11%
44%
1%
44%
Very Important
Somewhat Important
Not Very Important
Not Part of Our Marketing Plans
How important is social media to you/your agency’s overall marketing plans?
Results may not add up to 100% due to roundup°