Instagram
Tumblr
Facebook
Twitter
LinkedIn
WeChat
Snapchat
None of the Above
Pinterest
YouTube
Advisors are less likely to engage in paid advertising
on social media than agencies by a 56% to 38% margin,
however, for those that do, Facebook dominates with
61% of agencies telling us they use paid advertising
on the platform and 44% of advisors doing the same.
Instagram was used on a paid basis by 10% of both
advisors and agencies while 5% of both groups said
they used LinkedIn. While only 3% of advisors used
paid advertising on YouTube, that was still higher than
the 1% of agencies which did.
“We have had no success with Facebook ads, but
that hasn’t kept us from trying every so often to see
if we can hit a successful ad combination, set for local
advertising only,” said one respondent.
Overall, the responses underscore how social
networks have become a game changer for agencies
and advisors who can use it to either supplement or
replace more expensive traditional marketing activities,
with many choosing to simply take advantage of social
media’s free access.
Which, if any social media, do you use to run
paid advertising or posts?
32
|
CHART 11
Which, if any social media, do you use to run paid advertising or posts?
(Check all that apply)
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
My Social Media
as a Travel Advisor
The Social Media of
the Travel Agency I
Own/Manage
Average
5%
10%
44%
3%
1%
1%
2%
1%
56%
5%
12%
61%
3%
0%
0%
0%
0%
38%
5%
10%
50%
3%
0%
0%
1%
0%
49%
3%
1%
2%
Results may not add up to 100% due to roundup°