The results are in and they tell us a large

majority of travel advisors are winning

at the game of social media. Nearly 90

percent of those surveyed by Travel

Market Report say social media is very or

somewhat important to their marketing

plans, with over 40 percent reporting they

have a formal plan currently in place.

Money is being made, and best of all,

lasting personal connections have been

formed and are being fostered through

multiple social media channels, leading to

future sales.

Fundamentally, this engagement is

providing the agency community with

a viable path to clients that will remain

integral to their overall business plan for

years to come – or at least until the next

best thing comes along.

So, where do you stand in the social

media space? Are you inspiring your

clients through social media? Have you

developed an online personal connection

with them that keeps them looking for

your latest travel posts and ideas for their

next journey?

And, if you aren’t where you need to

be, how do you get there?

Travel Market Report spoke with a

number of retail travel agents who have

met the social media challenge head on,

and thrived. In fact, 11 percent of survey

respondents reported generating over

$100,000 in business during the past 12

months thanks to their social media efforts

and 29 percent said they realized sales

of at least $25,000. Clearly, these agents

know how to tip the scales in their favor.

Following is a success story of one

standout social media travel advisor who

is worth learning from, that is, if you are

looking to up your game … and we hope

you are.

Theresa Chu-Bermudez, owner and

travel designer at Get Out! Customs Travel,

A Travel Advisor’s

GUIDE TO

SOCIAL MEDIA SUCCESS

by Kerry Tice

Here’s how to develop a personal connection with your clients through social media that keeps

them looking for your latest travel posts and ideas for their next journey.