0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
More than four in 10 agencies (43%) and advisors (42%)
told us they had formal social media programs, although
advisors were more than twice as likely to be unsure (21%
vs. 9%). Overall 43% of respondents told us they or their
agencies have a formal social media plan versus 41% who
don’t and 16% who weren’t sure.
Many of those agents who said they didn’t have a plan said
they are “just starting” or “currently developing” plans,
including working with third parties for help or posting
with an informal plan using their intuition. One advisor
told us, “As the agent I am ‘free style’ no plan (and) just
post when I feel passionate about the experience or see
something worth posting. I can’t make my travel all about
social media as this takes away from my moment and
my personal experience but I try to post highlights on
Facebook and or Instagram. The travel agency itself has a
Facebook page and an Instagram account. I post as myself,
a lover of travel. I want clients to seek me from the joy they
see in my photos, not because I am marketing myself for
business. That’s just me personally speaking.”
Do you or does your agency have a formal social
media marketing plan?
8
|
CHART 2
My Social Media
as a Travel Advisor
21%
37%
42%
The Social Media of the
Travel Agency I Own/Manage
9%
48%
43%
Average
16%
41%
43%
Yes
No
Not sure
Do you or does your agency have a formal social media marketing plan?
Results may not add up to 100% due to roundup°
Of those agents who said they had generated
$25,000 or more in sales from their social
media efforts, 59% said they had a social
media marketing plan, a significant difference
from the overall results and outside the
margin of error.