17
TMR OUTLOOK ON SOCIAL MEDIA
Special Offers
Service information (How to
plan a destination wedding,tips
on packing, etc.)
Your travels
Facebook Instagram YouTube Live Video
Beautiful travel photography
Travel alerts, weather, disruptions
Photography from the travel of agents themselves
(65%), beautiful travel photography (63%) and special
offers (62%) are the most effective content, according to
agents in our survey, while slightly over 40% said service
information, such as how to plan a destination wedding
or tips on packing, as well as live videos posted on their
social media work best. Only about a quarter (28%)
of agents found it effective to post travel alerts about
weather or other disruptions.
Agents also told us that they received positive responses
from sharing pictures from the trips of clients, running
contests, and offering up mini-quizzes and fun travel
related memes. Several agents said they like to use their
social media to promote industry news, such as new ships
or newly opened hotels as well as provide destination
updates and share relevant articles to inspire travel. One
agency created a polar bear spokesman named Bernie to
help grab the attention of viewers.
Social Media Posts
In thinking about the social media strategy of your agency, what type of social media
posts do you find most effective?
(Check all that apply)
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
My Social Media
as a Travel Advisor
The Social Media of the
Travel Agency I Own/Manage
Average
66%
69%
65%
29%
42%
41%
59%
60%
58%
26%
43%
42%
63%
65%
62%
28%
42%
41%
CHART 5
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17
Results may not add up to 100% due to roundup°