Yes
No
I don’t know what SEO
is
Not sure
Compare Your Social Media Savvy
12
|
CHART 4 – A
Four in 10 respondents didn’t know what SEO – search engine
optimization – is – and only 23% use it. Of the total sample, less than one
in five advisors (19%) incorporate SEO into their social media strategy and
62% told us they either didn’t know what SEO is or weren’t sure.
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
My Social Media
as a Travel Advisor
15%
19%
47%
19%
The Social Media of the
Travel Agency I Own/Manage
15%
27%
29%
29%
Average
15%
22%
40%
23%
Search engine optimization (SEO)
is the practice of increasing the
quantity and quality of traffic to
your website through organic
(editorial – non paid) search engine
results.
– Moz
Do you incorporate SEO into your social media strategy?
It’s also worth noting (not shown in the chart) that 37% of agents
(both for agencies and advisors) who said they had sold at least
$25,000 via social media in the past year incorporate SEO, showing
a correlation between expertise and just doing it.
Results may not add up to 100% due to roundup°