Connect with the culture, history, and natural beau° of many of the world’s

most vibrant des±na±ons with Azamara’s Country-Intensive

SM

voyages.

Unpack once and enjoy late-night and overnight stays as you dock in most, if not

all, of a country’s marquee ports as well as its hidden gems.

Explore Further

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EXP

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Call

877.222.2526

or visit

www.AzamaraClubCruises.com/Des°na°ons/Country-Intensive-Voyages

for more informa±on.

Azamara Club Cruises® is a proud member of the Royal Caribbean Cruises Ltd. family of cruise lines.

©2018 Azamara Club Cruises. Ships Registered in Malta.

Dear Readers,

Statista reports by 2019 there will be about 2.77 billion social media users around the

globe, up from 2.46 billion in 2017. In 2017, 71% of internet users were social network

users and these figures are expected to grow.

In TMR’s Outlook on Social Media, we take a deep dive into what agents are doing

individually and at the agency level, which social media platforms are providing the

most impact, what’s working, what’s not, as well as how much business they are

generating from their social media efforts.

Social media is turning out to be the great equalizer if not an advantage for today’s travel

advisors, agency owners, and managers. Social platforms like Facebook, Instagram,

Pinterest, LinkedIn, Twitter and more are giving savvy travel advisors and travel agency

owners and managers an edge over online travel agencies and suppliers who are able

to spend billions of dollars in paid advertising, public relations and hiring influencers

and expensive consultants.

By keeping in touch with existing clients, cultivating new ones, positioning themselves

as experts and building their brands at little or no expense beyond the time it takes to

execute their posts, travel advisors are rapidly shaping travel decisions and the tourism

industry at large.

I believe this landmark study will be a must-read for you and your team and will provide

important insight into what your colleagues are doing and best practices, while offering

a plethora of ideas and suggestions on how you can use social media to increase your

revenues and profits. We’ve highlighted the steps to take to get you where you want

to be and even provided a glossary of social media terms, in addition to providing

feedback from industry experts on what to focus on and where to begin.

We would like to thank our sponsors — Royal Caribbean International, Celebrity

Cruises, Silversea Cruises and Azamara Club Cruises — who join us in our effort to

arm you with the most relevant and impactful data on social media and how it has the

power to change your business landscape.

Thanks for reading, and please make sure you read Travel Market Report every day for

news and information to help build your business!

Sincerely,

Anne Marie Moebes

EVP and Publisher

LETTER FROM THE PUBLISHER