© David Merron
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CHART 17
When quizzed about what would encourage advisors
to sell more Polar Cruises, most votes went to
familiarization trips (79%), followed by training
programs (53%). Higher commissions found their
place towards the bottom (32%). This re-iterates the
fact that no marketing tool can compare with first-hand
experience in terms of effectiveness (see Chart 17).
This graph also shows that advisors are open and
even eager to receive training for Polar Travel.
While advisors are already big on cruise training
and destination specialist programs, 68% have not
undertaken any training related specifically to Polar
Travel and Polar Cruises in the last 12 months (see
Chart 18). This again is a substantial size that is
eligible for training by Polar Travel companies.
ENTICING ADVISORS TO SELL MORE POLAR
Advisor Wish List for Selling More Polar
Top Influencers to Make Polar Cruise Sales Profitable, Share (%)
Familiarization trips
Content for social
media
Effective co-
operative marketing
promotions
Faster payment
reconciliation
Better supplier
pricing
Cruise variety
Training programs
Higher commissions
79%
37%
40%
7%
49%
25%
53%
32%