Advisor Specialization
10
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CHART 3
Almost half of the respondents
reported that 46% of their total
sales were cruise only. This is
an attractive base of business to
upsell and expand into the Polar
Cruise and expedition segment.
With a solid base of cruise
sales under their belt, Polar
Cruise and Travel represents
an opportunity for all advisors
to focus on learning more about
the intricacies of traveling to the
Polar Regions, beyond cruise
itself. Cruising, which normally
takes center stage in a vacation,
almost comes as an afterthought
to the excursions and experiences
within the destination.
Beyond Cruising
Cruise Sales
Non-Cruise Sales
46%
54%
Share of Advisor Sales by Product, (%)
© Acacia Johnson