It’s not hard to flag a Polar sales prospect. A whopping
70% come in either with Polar on their mind or asking
for new destinations and experiences for travel (see
Chart 11). Imagine how many prospects don’t get
asked, “Would you be willing to try something unique
that you would talk about for the rest of your life?”
Advisors should be encouraged to probe every client
who falls within the demographic. Chances are it’s
crossed their mind to get out of their comfort zone
and do something truly extraordinary.
SALES TIP ON CLIENT MINDSET:
IT NEVER HURTS TO ASK THIS QUESTION
20
|
CHART 11
Key Sales Tip: It Always Pays to Ask
Client had Polar
cruise on their
bucket list, and I/
we booked it
Client wanted new
destinations and
experiences for
travel
Client was
familiar with
Polar cruise, and
sought my/our
recommendation
Client did not
consider Polar
cruise, yet I/we
converted them
Other
38%
7%
5%
18%
32%