How to Sell Villas | 15
cost of items and amount consumed, it is not as easy to
sum up as the culinary services at an all-inclusive resort.
On the other hand, a villa vacation can be tailored to the exact
budget a client has in mind, and the added value comes from
needing to pay for only what they actually need, want, and will
use. Once broken down into per room, per night costs, with
the included amenities designed and tailored just for them,
the client can easily see how much their vacation will cost –
and the value of both their villa rental and travel advisor. Most
importantly, villas offer the additional security of a private
space, whether for meals or lounging by the pool.
Noble House’s series of airy pavilions on the beach flow from indoors to out with mahogany French doors that open to private
porches. A great room with glass doors and white Jamaican marble, media room, and full bar make up the main pavilion, while the
sprawling grounds are like both a park and a playing field. The gardens include a wild orchid tree, two mango trees, one lime tree, and
a beautiful breadfruit tree.
For $130 per person per night of savings compared to the nearby luxury all-inclusive resort, the group gets a private pool, private staff
of nine including a chef and laundress, plus ten times the private indoor space.
SAMPLE COMPARISON: VILLA VS. ALL-INCLUSIVE RESORT
One of the best parts of booking a villa is the ease and
selection of custom experiences.
• Half-day of fly-fishing for 8
Big Sky, Montana: $2,000
• Private tour of the lavender fields for 18
Provence: $4,800
• Three-hour cooking class for 8
Tuscany: $6,000
• In-villa Swedish massage for 8
Jamaica: $1,332
• Sleigh ride for 12
Vail: $1,200
SAMPLE PRICES OF ADD-ON
EXPERIENCES:
“You’re paying similar or less than you would for
a luxury resort, but not only are you getting the
bedroom and the bathroom, you’re getting the living
room, the dining room, the full-service kitchen, the
media room, the swimming pool.”
– Steve Lassman, Vice President of Villas of Distinction
Nights
People
Total Cost
Cost Per Night Per Person
With Food & Beverage
Private Indoor Space
Private Staff
Private Pool
Kitchen
Noble House
on the Beach
Riu All-Inclusive
MONTEGO BAY, JAMAICA
5
8
$6,290
$157.25
$237.25
10,000 square feet
Fully Equipped & Staffed
Mini-Bar
5
8
$7,328
N/A
$183.2
1,248 square feet
9
1
0
0
16 | How to Sell Villas
Villa rentals melt away many of those
worries, with a long list of advantages over
traditional resorts Unlike heavily touristed
resorts or hotels in dense cities, individual
accommodations give the security of their own
private space The same privacy that allows
villa guests to get away from the crowds allows
them to escape crowded places — fewer tourists
mean fewer potential risks
Travel brings the exhilaration and excitement of leaving your comfort zone, but for many people, that comes
hand-in-hand with concerns about their security Romantic walks on the beach take a toll on the nerves when
clients need to look over their shoulders constantly, and it can be hard to breathe deeply while trying to figure
out if it is safe to walk down the street for dinner
The Security Advantages of Villas
Each villa is rented is occupied by the guests
alone, so they can leave the property on a day
trip without worrying about their belongings,
relax by the pool without watching their purse,
and avoid the types of nuisances and issues that
come with passing through public spaces like
lobbies every time they need to go anywhere