Medical Travel Offers $60 Billion Opportunity
by Nick Verrastro

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A new kind of ‘pairing’ matches wellness-themed excursions and spa services.
Top trends point to a broadening customer base and more options—and therefore, more need for a professional guidance.
Ahead of this year’s Global Wellness Summit (GWS), industry CEOs, economists, and researchers gave their predictions for what’s to come in the European wellness market.
Niche expected to reach $140 billion by 2022.
Outdoor adventure programs and ecotourism matter significantly more to Millennials and Gen X than they do to Baby Boomers.