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Viking’s Secret to Success? It Doesn’t Gatekeep Its Strategies
Viking’s Secret to Success? It Doesn’t Gatekeep Its Strategies

What about the Viking brand has — and continues — to set it apart in the cruise industry? Is it just the marketing?

Top stories
Celestyal Adds Dedicated Western Mediterranean Season
Cruises
Celestyal Adds Dedicated Western Mediterranean Season

Clients can choose between a seven-day Barcelona to Lisbon (or reverse) itinerary or choose the full 14-day voyage.

Celestyal Adds Dedicated Western Mediterranean Season
Alex Pinelo to Depart AmaWaterways as Chief Sales Officer
River Cruise
Alex Pinelo to Depart AmaWaterways as Chief Sales Officer

Pinelo will depart AmaWaterways at the end of the month after nine years with the top-rated river cruise line.

Alex Pinelo to Depart AmaWaterways as Chief Sales Officer
Kensington Names Tara Powadiuk SVP, Marketing
Packaged Travel
Kensington Names Tara Powadiuk SVP, Marketing

Powadiuk brings to Kensington more than two decades of leadership experience in marketing.

Kensington Names Tara Powadiuk SVP, Marketing
Roam by Tauck Partners with Approach Guides
Packaged Travel
Roam by Tauck Partners with Approach Guides

Travel advisors can utilize co-branded marketing content to promote Tauck’s new brand.

Roam by Tauck Partners with Approach Guides
New Opening: Fairmont Cheshire, The Mere
Hotels & Resorts
New Opening: Fairmont Cheshire, The Mere

The countryside estate on The Mere Lake is Fairmont’s fourth hotel in the U.K.

New Opening: Fairmont Cheshire, The Mere
Everything You Need to Know About MSC Yacht Club
Cruises
Everything You Need to Know About MSC Yacht Club

From stateroom options to pitfalls to avoid, these are the essential details you need to know about MSC Cruises’ ship-within-a-ship experience.

Everything You Need to Know About MSC Yacht Club
9 Things Travel Advisors Should Know About AmaMelodia (& AmaMagdalena)
River Cruise
9 Things Travel Advisors Should Know About AmaMelodia (& AmaMagdalena)

From its size to the range of accommodation choices and where to dine, here are nine things travel advisors should know about AmaMelodia.

9 Things Travel Advisors Should Know About AmaMelodia (& AmaMagdalena)
PONANT Opens 2027/28 European and Atlantic Islands Cruises
Cruises
PONANT Opens 2027/28 European and Atlantic Islands Cruises

The season features more than 80 Mediterranean sailings, as well as Atlantic island itineraries.

PONANT Opens 2027/28 European and Atlantic Islands Cruises
Regent Seven Seas Cruises Releases 2026 Holiday Shore Excursions & Land Programs
Cruises
Regent Seven Seas Cruises Releases 2026 Holiday Shore Excursions & Land Programs

Options include 56 newly released shore excursions and five multi-day, pre- and post-cruise land programs.

Regent Seven Seas Cruises Releases 2026 Holiday Shore Excursions & Land Programs
Approach Guides Adds Instagram Sharing Capability
Retail Strategies
Approach Guides Adds Instagram Sharing Capability

The launch also includes a curated collection of Instagram-ready content from dozens of leading travel brands.

Approach Guides Adds Instagram Sharing Capability
TMR Check-In Podcast
Latest Episode:
Check-In: KORE’s Diana Hnatov on Training the Industry’s Newest Advisors

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TMR Exclusives
Everything You Need to Know About MSC Yacht Club
9 Things Travel Advisors Should Know About AmaMelodia (& AmaMagdalena)
Testing the Waters with Dori: The Power of Joy
Everything Travel Advisors Need to Know About AmaWaterways’ Colombia River Cruises
Industry Spotlight
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Why Riviera Nayarit Is a Win for Travel Advisors
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