Uniworld Adds Marketing Tools for Travel Advisors

Uniworld Boutique River Cruises is offering new tools to its travel advisor partners to use including toolkits that helps simplify their marketing efforts.

As part of the offerings, Uniworld has partnered with social media marketing tool Rallio, a social media management platform that gives advisors free access to social media posts from a plethora of suppliers.  With Rallio, advisors connect their social media accounts and then can customize, schedule, and track the posts that Rallio makes on their behalf. Most posts available through Rallio have been created by the internal marketing teams of the brands represented.

“Our advisors are an essential part of the Uniworld family, and we’re dedicated to providing them with the best resources to support their success as we continue to grow together,” said Ellen Bettridge, president and CEO of Uniworld Boutique River Cruises. “With complimentary access to Rallio and our robust toolkits now at their fingertips, advisors have the marketing support they need to grow their business by inspiring more travelers to sail with Uniworld.”

Uniworld Toolkits

The new toolkits are one-stop-shop resources designed to provide marketing materials, assets, and sales strategies that support key Uniworld campaigns and offers.

Each toolkit includes campaign or offer details, social media resources, direct mail pieces, flyers, PowerPoint slides, and more. They also feature a new Selling Points PDF to help advisors identify the ideal clients for specific campaigns and include key talking points for presenting offers.

The first toolkit was officially launched for Uniworld’s “12 Days of Christmas” event in Dec. 2024 and the toolkit for the line’s current “Sail into Savings” event is now available.

Advisors can access the toolkits by reaching out to the Uniworld sales department at sales@uniworld.com or by connecting with their strategic account manager.