AmaWaterways Promotes Michal Maguire to Vice President of Marketing

AmaWaterways on Friday announced that Michal Maguire, a 20-year industry veteran who has been with AmaWaterways since 2019, would take over as its new vice president of marketing

Maguire, who had previously served as senior director of integrated marketing, will now head up the river cruise line’s strategic and tactical marketing, including building strong relationships with travel partners.

“Michal has done a tremendous job over the past four years in her role as senior director, of integrated marketing where her creativity, vision, and expertise in multi-channel marketing has helped position AmaWaterways as the leader in luxury river cruising,” said Rudi Schreiner, co-founder and president of AmaWaterways.

“Our sales for 2023 and 2024 are booming and we are confident that under Michal’s leadership of the marketing team, we will continue to grow and diversify our markets, providing our valued travel advisor partners with the industry-leading marketing tools necessary to capture the growing demand for personalized vacation experiences.”

Prior to joining AmaWaterways, Maguire worked as a senior manager of CRM at Universal Orlando Resort.