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Direct Travel Advisors Named Cruise Icons by Virtuoso

by Marsha Mowers  February 26, 2025
Virtuoso

Virtuoso

10 Canadian travel advisors from Direct Travel have been named “Virtuoso Cruise Icons,” the company has announced. Only 1 percent of Virtuoso advisors are named Cruise Icons.

Overall, 17 of Direct Travel Advisors across North America received the global recognition as top performers, which translates into exclusive opportunities to network and collaborate with like-minded professionals; and priority access to training, events and resources.

“To have such a large number of our advisors named to the list is a tribute to their fluency in luxury travel and impressive expertise in providing the high-end traveller with rich experiences,” said Stephen Smith, senior vice president – leisure strategy & marketing in a statement. Smith was also recently elected to Virtuoso’s Global Member Advisory Board.

Smith also reports that Direct Travel was recently named Top Cruise Producer at Virtuoso’s U.S. forum.. “It’s clear that cruising is enjoying a huge surge of popularity, and we are very proud to deliver the counselling and expertise our clients value.”

Celebrating her fifth consecutive year as a Virtuoso Cruise Icon, Sandra Keeso-Hall of Direct Travel’s Georgetown, Ont., office is thrilled with the award.

 “A huge thank you to my incredible clients and valued Virtuoso partners.  Here’s to another year of unforgettable luxury travel!”

Toronto-based Direct Travel advisor Gerry Koolhof is celebrating his second consecutive year as a Cruise Icon and reports that he’s truly humbled to receive the recognition.

“I am honoured to be part of our amazing Virtuoso Team, creating life-time memories for my clients.”  

Other Canadian Cruise Icons are: Rose Coleman, Erika Gal, Sheila Gallant-Halloran, Shawn Kilner, Grace Markus, Magda Newman, Sue Pechtel, Alan Szeto and Barbara Trotter.

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