BranchUp Teams with Virgin Voyages on Integrated Lead Generation & Bookings
by Bruce Parkinson
BranchUP has expanded a partnership with Virgin Voyages.
Social media marketing solutions provider BranchUp has partnered with Virgin Voyages to introduce a seamless booking integration with the cruise line’s LetsGoBook platform.
Through BranchUp’s automated marketing, Virgin Voyages offers are posted directly to Facebook with links to the advisor’s personalized landing page, which also connects to its LetsGoBook site. This enables clients of advisors to explore and book Virgin Voyages itineraries with ease while maintaining the booking through their trusted travel planner.
“Our mission is to connect suppliers, travel advisors and travellers by providing an innovative marketing system that drives results,” said BranchUp CEO and Founder Michael Drever.
“This partnership with Virgin Voyages perfectly aligns with that goal, allowing advisors to harness the power of social media for lead generation while providing a seamless and personalized booking experience for their clients.”

BranchUp says the partnership offers numerous advisor benefits:
No Cost, All Gain – The platform is completely free, providing a lead generation tool without any financial investment.
Intelligent Automation – BranchUp manages content distribution, automatically posting Virgin Voyages offers on behalf of advisors.
Personalized Client Experience – Each post directs clients to the advisor’s LetsGoBook page, which is branded specifically for them and offers the option to either contact the Advisor directly or complete the booking online.
Increased Earning Potential – Advisors earn 16% commission on voyage fares and 10% on most pre-voyage booking components, making this partnership a lucrative opportunity.
“We’ve had a fantastic relationship with BranchUp in supporting our North American First Mates, and this latest collaboration is a game-changer,” said West De Leon, Manager Trade Marketing at Virgin Voyages.
“We’re thrilled to offer advisors a simple, effective way to grow their business and connect more travellers with the elevated Virgin Voyages experience.”
Advisors already registered with Virgin Voyages as First Mates can sign up for BranchUp at branchup.com for seamless integration. Advisors who have yet to sign up can visit FirstMates.com to create their personalized LetsGoBook link and gain access to Virgin Voyages’ extensive sales and marketing resources.

