Hyatt Announces Plans First Alila Branded Resort in Europe
by Jessica Montevago
Lake Gruyères in Switzerland.
Singaporean Alila Hotels and Resorts, a Hyatt affiliate, has entered into a management agreement with Resort 4 SA, owned by Ben Golf Investissements SA, for Europe’s first Alila branded resort, which is expected to open in 2023.
Following the recent acquisition of Two Roads Hospitality, the Alila brand integrated into the Hyatt portfolio in late 2018. Hyatt said the property’s wellness retreat will enhance the company’s lifestyle and well-being offerings for guests.
Overlooking a lake in the medieval town of Gruyères in Switzerland, Alila La Gruyère will house 85 rooms and 27 residences. Situated on a golf resort, the luxury property will focus on recreation and wellness, a representative from Hyatt said. Visitors will be able to indulge in fine dining featuring regional and seasonal produce, to fully immerse themselves in the authenticity of the local area.
On Tuesday, Alila Hotels joined the World of Hyatt loyalty program. This continued program expansion quickly follows the recent addition of the Thompson Hotels and Joie de Vivre brands. Destination Hotels will be the next former Two Roads Hospitality brand to join the program, set to follow later this year.
