The average open rate on email marketing campaigns is 20% or less. Does that mean you’re wasting your time on email marketing? Not at all, says digital marketing expert Ron Cates. Emails work even when they’re not opened – provided you get the details right. Here’s how.

Email is a powerful form of marketing, but keeping it concise and personal is essential for it to be effective. That’s the advice from digital marketing expert Ron Cates. He shares tips for ways to craft email messages that will resonate with clients in a positive way.

The most powerful way to get new customers is by wowing your clients so they’ll sing your praises via social media to their entire network. Your customers will become your referral engine if you ask them to and if you make it easy for them, says digital marketing expert Ron Cates.

Email is a powerful tool with hard-to-match marketing capabilities, but only if you do it right. Constant Contact’s Ron Cates offers 10 easy tips for travel agents, including: dos and don’ts for subject and from lines; best time of day to send, and the unexpected benefits of the opt-out option.

Agents who invest in social media messaging at the expense of email marketing are making a costly mistake. As a communications tool, email still dominates, and consumers prefer to receive marketing messages via email. Agents can’t afford to ignore email, says Constant Contact’s Ron Cates.

If you’re still not active in social media because it just seems too complicated or time-consuming, this quick-start guide is for you. Digital marketing expert Ron Cates shows how to get past the four hurdles that stop most newcomers, plus describes four easy ways to “go social” in minutes.

Success in social media depends on generating content, but who’s got the time? Fortunately, that content need not be perfect. In fact, mistakes are good! Digital marketing expert Ron Cates explains why and offers simple tips for generating powerful content that followers will share.