Kensington Announces Rebrand: “See the World, Differently”

Kensington, the luxury travel specialist, is getting a rebrand.

Following the theme “See the World, Differently,” the rebrand is based on Kensington’s philosophy that luxury is not a singular style but “an expression of what resonates most with each unique traveler,” the company said in a release. 

The rebrand includes a new water mark, tone, and refreshed website. An enhanced website will follow in the spring. For travel advisors, there will be new collateral materials ranging from airport signs, client travel packs, etc., which have already been updated digitally, Kensington told TMR. 

“Our North Star is always to enable travelers to see the world better. The ultimate luxury is understanding the client so intimately that we truly understand their interests and priorities to create the journey of a lifetime,” said Matt Cammaert, senior vice president of marketing and outside sales, Kensington. “This rebrand is a reflection of our unwavering commitment to placing the customer at the center of everything we do, as we continue to expand and elevate luxury travel experiences.”

Kensington is continuing to evolve its luxury portfolio. The rebrand introduces sub-brands dedicated to different segments within unique luxury experiences. These include Kensington Tours, Kensington Cruise, Kensington Villas, Kensington Air, and Kensington Private Jet. 

On the tour side, the company is expanding its offerings to meet market demand. Recently Kensington launched a new line of ski journeys inspired by the rising interest in sports and adventure travel.