Carnival Ads to Feature Agent Call-to-Action

This fall’s television advertising campaign from Carnival Cruise Lines will include a travel agent call-to-action. The ads will guide consumers “to contact a travel professional, carnival.com or 1-800-CARNIVAL.” Carnival cited feedback from its Carnival Conversations outreach program to agents as the impetus behind the decision to include a travel agent call-to-action in its television spots, email messages and direct mail materials.