materialism Older luxury consumers (Baby Boomers, Gen
Xers) can buy anything they want and need What they
cannot buy in the shops is the feeling they get from doing
something different, or learning something new But they
can get this from immersive, authentic luxury travel
Bucket list travel is particularly popular with older travelers
and is often linked to meaningful travel They are also
experiences that have a personal meaning to the
individual traveler One person’s bucket list might include
exploring Angkor Wat in Cambodia or the temples of
Bagan in Myanmar Another might dream of climbing
Mount Kilimanjaro in Africa One commonality is that
bucket list experiences tend to be more adventurous
and involve travel to more remote places
Younger luxury travelers, Millennials and Gen Z in particular,
are also in search of authentic and immersive experiences
They want tailor-made experiences and personal touches
(such as a dedicated contact person or a private transfer)
“Luxury travelers today want an experience They want
to be pampered They want to visit an unspoiled place or
emerging destination,” relays Martindale “I recently had a
“Luxury travelers want experiences. Private
access to major attractions, such as a dinner
and private concert at the Library at Ephesus.
Or private touring for just one or two couples
traveling together.”
– Marc Bokoff, ACC, CCC, Luxury Travel Advisor, a Cruise
Planners
®
Independent Franchise Owner
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The Art of Luxury