Alaska Gears Up for Record Year in Tourism
by Jessica MontevagoAlaska is expected to have a strong tourism season this year, mainly during peak travel months in the summer.
The Alaska Department of Labor & Workforce Department, in a recent titled “Alaska Economic Trends January 2016,” said tourism will grow by 2% to 3% this year, while the cruise industry predicts passenger count will top the 1 million mark for the first time.
The state already hit a milestone in 2015, when it welcomed more than 2 million visitors for the first time. Anchorage, specifically, saw 5% growth in tourism last year.
Alaska also was recently named the number-five destination in Lonely Planet’s “Best in the U.S. for 2016,” which highlights the must-see cities, regions, and states for the year.
Behind the numbers
The state’s newfound popularity can be credited to a combination of trends, notably a younger demographic and lots of activities for all generations.
Sheri Mruz, owner of Directions Luxury Travel LLC, an Independent Agency in the Avoya Travel Network, in Ocala, FL, believes it’s the perfect destination for multi-gen travel because it offers something for everyone.
“I can’t think of anyone that wouldn’t enjoy going; there’s an array of things to do there” she said. “I have one big family group going this summer, there’s people in their late 70s down to four years old going on this trip. Compared to 10 years ago, when people wanted to do the scenic thing, now I see a real trend with active adventures.”
Travelers can get an up-close experience whale watching, hiking Alaska’s stunning glaciers, or sitting back and relaxing on a rail tour. They can climb the tallest peak in the United States, Denali, with a summit elevation of 20,310 feet, or watch the wildlife, including grizzly bears, wolves, moose, and caribou.
It’s also a good option for clients wanting to go away without the hassle of going to another country, or those concerned about Zika virus or terrorism.
“Compared to Europe, let’s say, it’s much more affordable,” Mruz said. And there’s no need for a passport, exchanging money, or dealing with a language barrier. All in all, “it’s great for budget travelers, luxury travelers, the adventurist. No one is left out,” she said.

