Norwegian Cruise Line Raises Price of Ultimate Beverage Package
by Daniel McCarthy
Photo: Barbara Kalbfleisch/Shutterstock.com
Norwegian Cruise Line will start charging $89 per person, per day for its Ultimate Beverage Package, up from the $79 it had previously charged.
The increase brings the cost of the Ultimate Beverage Package for two people in the same cabin sailing a seven-day cruise to more than $1,200, not including an 18 percent gratuity.
Anyone who bought the package, which includes unlimited soda, beer, wines and cocktails up to $15, after Sept. 29 will be paying the new price.
According to Cruise Critic, the increase, which is the first time Norwegian has increased the price in the last year-and-a-half, makes the Norwegian Unlimited Beverage Package the most expensive in the industry. The last time Norwegian increased the price in March of 2016, it raised it from $69 to $79 per person, per day.
In a statement, Norwegian said that the increase was “due to costs increases and other factors.”
Norwegian also does not allow guests over the age of 21 to abstain from the purchasing the package if they are sharing a stateroom with someone who had purchased the Unlimited Drink Package.
Royal Caribbean was once one of the only lines in the industry to not enforce an all-or-none rule, but announced this summer that it would start testing it.
The cost of Norwegian’s standard soda package, the Corks and Caps package, remains the same.

