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Sandals Resorts Launches New Sandals Elite Advisor Program

by Briana Bonfiglio  February 06, 2025
sandals resorts

Photo: Unique Vacations Inc.

Travel advisors now have new ways to book Sandals Resorts – and earn rewards from those bookings. 

The Sandals Elite Advisor (S.E.A.) Program launched on Feb. 5 and features all-new selling tools, support systems, and advancement opportunities. First announced at the company’s Global Sales Conference last month, the program is just one piece of Sandals’ gifts to advisors this year; there is also a brand-new travel advisor portal coming in June. 

“It is incredibly exciting to see the Sandals Elite Advisor Program come to fruition to further empower the TA community to deliver exceptional service while enjoying the exclusive benefits they deserve,” said Gary C. Sadler, executive vice president of sales and industry relations at Unique Vacations, Inc. (UVI), an affiliate of the worldwide representative of Sandals and Beaches Resorts. “Travel advisors are integral to the success of Sandals and Beaches Resorts, and we are committed to helping them thrive as they continue to build lasting memories for their clients.”    

The S.E.A. Program encompasses dedicated support from business development managers, specialized call center teams, and a travel advisor portal with a refreshed advisor benefits page and new status tiers. On the portal, travel advisors will see a dashboard with new dials that track bookings and revenue, which accumulate toward potential Chairman’s Royal Club (CRC) membership. Sandals Elite Advisors can receive exclusive benefits for each status ranking when they register bookings of three nights or longer in the system. 

Travel advisors can register at taportal.sandals.com/landing and contact their BDMs for more information about rewards.

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