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The Travel Institute Kicks off Annual “Promote Your Professionalism” Scholarship Season

by Dori Saltzman  June 24, 2025
woman leaning against a wall advertising the promote your professionalism program from the travel institute

Photo: The Travel Institute

The Travel Institute kicked off its 12th annual “Promote Your Professionalism” (PYP) campaign, which runs through July, providing industry professionals with access to scholarship funds for its three-tiered certification program. Applicants can apply for scholarships for the CTA, CTC, and CTIE programs.

“In today’s complex and competitive travel industry, an educational standstill is not a viable option for travel professionals,” said Diane Petras, CTIE, president of The Travel Institute. “Certification from The Travel Institute truly matters; it is a career milestone, but it is also career momentum. Our graduates demonstrate every day how certification makes a measurable difference so whether you’re looking to sharpen your customer service skills, boost your sales, or lead a team with confidence, this campaign is the perfect time to take the next step.”

More than 31,000 travel professionals have graduated from one or more of The Travel Institute’s programs. The Institute’s recent CTA Graduate Insights survey found that 81% of graduates recorded measurable business growth since completing the CTA program.

The Travel Institute has provided more than 5,000 students with endowed scholarships, at nearly $1.3 million, since the first PYP campaign.

To apply for a PYP scholarship, valued at $299 USD, individuals must complete The Travel Institute’s scholarship form, available now through the end of July, selecting either the Certified Travel Associate, Certified Travel Counselor, or Certified Travel Industry Executive program, each designed for a particular career stage and level of experience.

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